SEO is a common term in this day and age because everything happens online. Many companies in Sri Lanka use SEO to get higher in the rankings and get more sales and profit. SEO is a type of marketing. It is basically marketing your website by following proper rules and regulations so you can get the top stop when people search for keywords that relate to you.
SEM or Search Engine Marketing, is a broader
version of SEO. SEO specialist say that SEO is just a tiny part of
SEM. In SEM we pay Google or any other search engine to get Ads on
their search engine from your website. Many people in Sri Lanka pay
google and bid for certain keywords that relate to their website in
order to get traffic.
Usually when searching a keyword, you
may see a section that has a yellow background. Those are websites
are using pay-per-click or PPC to get traffic. With many companies
using it to stay on top it is now widely popular in Sri Lanka.
Because it is apart of SEO it is based on keywords and finding the
keywords related to your company may be tough so you can always
consult a SEO company like EQLankaSEO in order for you to get the
right keywords and market your company.
You can find many companies in Sri Lanka that offer SEO and SEM services. Having a good Sri Lanka SEO company like EQLankaSEO to look after the marketing of the website will mean that you are able to get higher rank organically as well as using advertising such as PPC. Below are a few reasons why you should consider using SEO and SEM:
Source: http://websitedesignwestpalmbeach.blogspot.com/2017/12/seo-company-sri-lanka_28.html